Leef
A herbal and spice brand built on one label system that stretches across the whole range.
- Model
- M-02
- Client
- Leef
- Scope
- Identity, Packaging, Label system
- Year
- 2025
Leef sells cinnamon, moringa, ginger tea and more. One brand, many products.
The label had to work across all of them without a redesign every time. So we built a grid, not a one-off. Every product keeps the same frame and swaps the colour and the name. Leef fills in the rest.
The mark is a leaf held in a hand. Clear on the shelf. Clear in the hand.